Wayfair Has Become a Case study in Diseconomies of Scale

New 2019 Stock Target- $40

Wayfair has become a textbook case of anti-economies of scale; likely the start of the long-term change in trajectory of the stock.

As all Citron readers know we have been critical of Wayfair for years.  But, as the company continues to beat on top line and miss on bottom line it is only time before they change their name to Overstock.  This is what the $W Q3 fundamentals screamed.

If Wayfair stays on this path they might have to change their name to Overstock.

Maybe now Wayfair investors will start growing impatient with the company’s false promises around a path to profitability.