After a year which promised hyper-growth, but delivered somewhat less than spectacular earnings, SodaStream (NASDAQ:SODA) ended trading yesterday at a 52 week low — but now everything has changed.
The news of the day in today’s market is the 10% investment of Coca Cola in Green Mountain Coffee, with the goal of establishing a definitive market for single serve cold beverages. After hours, the market reacted as though it was SODA’s “Uh-Oh” moment … But really?
Citron discusses the principle that every short seller needs to understand and respect:
The thin line between competition and proof of concept…
/wp-content/uploads/2017/05/CitronLogo2017-350x65-1.png00Citron Research/wp-content/uploads/2017/05/CitronLogo2017-350x65-1.pngCitron Research2014-02-06 06:41:232017-05-30 04:00:16SodaStream: Why the Fizz Just Went Out of the Short Position